5 Digital Marketing Hacks to Get More Customers for Your Start-up

January 4, 2018 | Author: | Posted in Business

2018 is likely to be the year of change. With some marketing strategies proving to be less effective and some more by the end of this year, changes are inevitable. As a marketing expert, you need to pay close attention to current trends and online marketing tools, and decide your budget accordingly. You can also focus on these proven digital marketing hacks to acquire new customers in the coming days.

1.Remarketing Ads

Remember what happens when you visit the products page of Myntra or Amazon, but don’t buy a product? You start seeing the images of your viewed products across the website, tempting you to make the final purchase. These are the perfect examples of remarketing ads, directed towards attracting more customers.

For effective remarketing campaigns, you need to brainstorm all possible reasons for the high drop off rate, and accordingly design advertisements. Such ads should aim towards building trust of your customers on your website and improving the conversion rate with more customers coming full-handed out of the checkout page.

2.Social Media Interactions

You have already created a base of followers on the social media platforms of your company. Now, it’s time to get more customer engagement through active interactions on social media platforms. A lot of discussion must be going on at Twitter and other social media sites about things related to your product or service. So, why not track all those conversation threads through the Hootsuite tool and indulge in the same! This will help you do word-of-mouth publicity for your products or service, and get direct transactions.

3.Taking Assistance of Digital Marketing Software

Tracking customers manually on digital platforms and creating an extensive database can be a cumbersome task. In the year 2018, make a difference in the way you do digital marketing by adopting the latest digital marketing software. The best digital marketing software can act as a great online marketing tool for performing analytics, advertising and social media marketing with ease. You can send automated emails to customers and track their interactions on social media platforms effectively by using digital marketing software.

4.Share Educational Content Through Emailers

You are adopting the same old SEO tricks for quite long. This year, make a difference by first producing engaging content and then optimizing its presence at all relevant platforms. Most of the marketing managers by now believe that a content-led website is the most important channel for retaining the customers. To stay in sync with this trend, can also adopt the same strategy for your company website. Along with producing unique content for your website, you can create educational and informative content to share with existing customers through email campaigns and newsletters. This way, you can nurture the lead with a soft selling tone and achieve higher conversions.

Referral Marketing

To benefit from the power of referral marketing, you can start by adopting every possible medium to provide outstanding customer service. You can use online customer service tools like customer chat facility and help desk & ticketing tools, and address customer queries in real-time. When your existing customers are happy with your service, they can refer your brand to their acquaintances and do word-of-mouth publicity voluntarily.

The Final Words

If you are adopting every digital marketing strategy, but not analysing the outcomes, then you are certainly missing out on important opportunities. Unless you analyse your marketing efforts, you won’t be able to differentiate between effective and not so effective strategies. So, it is advised that you use Google Analytics tools to figure out those activities which are beneficial to your business. 

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